SuperBowl, Fatherhood, and Darth Vader

February 08, 2011

Over a hundred million Americans watched Aaron Rodgers and the Green Bay Packers finish their climb to the top during Super Bowl XVL. Many of those hundred million fans also came to Tivo the best and brightest of Madison Avenue fighting it out for market share and bragging rights. At $100,000 a second, the Super Bowl offers a who's who of corporate climbers that compete on the marketing mountaintops. Like dueling ibexes, these winners take the high ground, maximize earned media, and gives us a glimpse of things to come.

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